For Collective's in house Christmas project this year, we teamed up with Psycle Interactive to create the 'Christmas Charitree'. We put up £5000 between us to donate to 5 different charities. Users land on the Charitree facebook app and after 'liking' one our pages, are able to select one of the charities which we then donate £10 of the £5000 total pot to. Their facebook profile picture is then placed on a bauble and positioned somewhere on the Charitree and they can share their bauble onto their wall. Users are able to browse the charitree to see everyone who has donated.
My role was that of leading the facebook flash app build from scratch, integrating designs and setting initial IA and user journey routes.