Brand application and consistency maintains customer loyalty. We all desire a comfortable place to call home. How a package or garment looks and feels echo these traits. Relevant patterns, textures, and color schemes help establish these emotional anchors. Where a brand's family exists is contextual and unique all at the same time. It must fit comfortably in its market surroundings yet express something special. Originality through diversity. Lifestyle and its respected environment are all considered here. For a brand to become popular, it's ongoing market presence must stay new, engaging and consistent.