Coke and Sinopec's co-branding innovation
Brief: Co Branding innovation
Sinopec is one of china’s top petroleum company,
and has opened a series of convenience stores which
are attached to their fueling stations. Seeing this great
business potential, coke has established an initial
relationship for a chance to brand these stores using the
principles of shopper marketing.
Insight
Drivers in China doesn’t really have the habit to purchase
drinks while refuelling at the petrol station.
Idea
The idea “Shortcut to Happiness” was derived from
the collaborative attributes of both Coke and Easy Joy
(convenience store) under an over-arching need of
travelling with ease.
Custom storage and servicing pods where created to give the operators secured product storage as well as promotional touch points.
