Coke Zero - It's Possible
Coca-Cola Europe asked North Kingdom to create an involving online experience that transfers the new tv ad into the web. The whole online campaign continues the story of the tv ad by tranporting the action into the Coke Zero headquarters, where the impossible becomes possible. Highlight of the campaign site was the simulation game, in which the target group was forced to make 3 girls happy at the same time. But with the help of Coke Zero it became possible!
AsUserExperience Designer I worked closely together with the Art Director Johann Prince to create the rough and detailed concept papers including flow, wireframes and game experience.
Site: www.possible.cokezero.com
Client: Coca-Cola Europe
Briefing: Create an online campaign for the new TV ad.
Idea: Experience the backstory of the TV ad. Explore the headquarters, where the impossible becomes possible.
My part: Concept papers for the site & the game, quality management
Agency: North Kingdom Stockholm, Dreamfield Skelleftea
Launch: 05/09
Awards: FWA, Site of the day
Coca-Cola Europe asked North Kingdom to create an involving online experience that transfers the new tv ad into the web. The whole online campaign continues the story of the tv ad by tranporting the action into the Coke Zero headquarters, where the impossible becomes possible. Highlight of the campaign site was the simulation game, in which the target group was forced to make 3 girls happy at the same time. But with the help of Coke Zero it became possible!
AsUserExperience Designer I worked closely together with the Art Director Johann Prince to create the rough and detailed concept papers including flow, wireframes and game experience.
Site: www.possible.cokezero.com
Client: Coca-Cola Europe
Briefing: Create an online campaign for the new TV ad.
Idea: Experience the backstory of the TV ad. Explore the headquarters, where the impossible becomes possible.
My part: Concept papers for the site & the game, quality management
Agency: North Kingdom Stockholm, Dreamfield Skelleftea
Launch: 05/09
Awards: FWA, Site of the day
The following slidesshow the site map and examples of the wireframes I created partly with theinput of the Art Director and the scribbles of the Illustrator:
