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Coke | Ekocycle

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  • Coke Ekocycle
     
    Will.i.am teamed up with Coca-Cola for a new global sustainability and recycling initiative called Ekocycle,
    a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. 
     
    Will.i.am and Coca-Cola also teamed up with New Era and Beats by Dre headphones for a series of exclusive products made partially from recycled materials, with Coca-Cola committing to donate a portion of its licensing profits from the products to charity.
     
    A film ( by Toby & Selena ) and a social platform promoted this campaign.

    www.facebook.com/Ekocycle
     
    Role: UX Design | Interactive Art Direction
    Credits: W+K Amsterdam