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Coffee-mate – "Even when there's milk around"

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  • Most of us do it – we reach for the milk to whiten our coffee – without realizing there is a product specially designed for the task. This T.V. ad opens Canadian’s eyes to the idea that milk is great for many things, but creating a rich and creamy cup of coffee isn’t one of them. The spot has been extremely successful, especially in Quebec, where sales spiked after the first flight.
  • TV :30
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann)   Art Director: Chris Paleczny (Torre Lazur McCann)   Copywriter: Matt Darlington (Torre Lazur McCann)   Director: Yael Staav (Soft Citizen)   Editor: Andy Ames (Panic & Bob)   Music: Jody Colero (Silent Joe)