Landor Associates client Gevalia is one of the largest coffee brands in Europe. The company is based out of Sweden and Landor hired me to create packaging concepts for a line of seasonally themed coffee.
Each seasonal SKU would be denoted by their own color theme and a simplified iconic illustration. For winter I picked a cool blue and they also requested that the winter motif be distinctly Swedish, without using overt Christmas oriented elements.
The spring theme was a lively green with elements of new growth and activity.
