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Coffee Break

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  • Coffee Break
    Package design
  • This project was made the first semester of my Junior year. The brief called for three flavor and package variations of Coffee Break brand coffee. The flavors and overall brand identity were of our own choosing, therefore I went with a South American approach and drew upon the native tribal culture in the Amazon Basin. I used the names of three fairly prominent tribes and added them to the name of the flavors such as Xavante Cream, Guarani Spice and Ache Bold. I used organic texture and decorations around the packages to give an overall handmade feel to the brand. The three flavors come together to form a cylindrical shape and fit inside a larger cylinder package to make up a large variety pack.