Cody & Finch brand is my degree project that I like to call ‘experimental packaging’ design. I am introducing innovative pet food where primary… Read More
Cody & Finch brand is my degree project that I like to call ‘experimental packaging’ design. I am introducing innovative pet food where primary ingredient is natural prey like small birds and rodents commonly caught by cats and dogs in the backyard. This conceptual work aims to display my ability to develop an original idea and then turn it into life in order to exhibit my production craft quality and thought process. My goal was to invent nonexistent product and then define
how it could look in reality.
The brand also focuses on manufacturing process in order to reduce waste and make the packaging recyclable or reusable. This extensive work consists of a variety of cat and dog food packaging, web site design, print ad campaign and an introductory poster. Read Less