Brief
To build an association between Coca-Cola zero and the latest Bond movie Quantum of Solace. To strengthen Coca-Cola zero's masculin positioning and values by establishing an integration with the new Bond movie. To increase Coca-Cola zero's trial rate by increasing awareness.
Solution
The boat chase scene which we are familiar from most Bond movies, was brought to life in Istanbul's most central seaside neighborhoods.
Result
The launch of Quantum of Solace was realized effectively in every medium with Coca-Cola zero's sponsorship. As part of the integrated communications activities, this guerilla execution was successful in catching people's attention. Passerbys took souvenir pictures with the installation and in some instances, polic almost started an investigation because it was thought to be a real accident.
Advertising Agency: McCANN Istanbul
Creative Group Head / Art Director: Fırat Yıldız
Published: November 2008
