In Montreal we're more known for our love of pucks and sticks than boots and balls, but when approached by Attik Uk with an opportunity to work on Coke's Euro 2012 commercial we were eager to kick a few ideas around and capture the spirit of play at the heart of this event.
Alongside studio mate Karim Zariffa we were challenged to conceptualise this commercial based around Attik's pre-existing identity for Coca-Cola. Aside from the challenges we faced in the choreography and technical departments - our idea was founded in simplicity: Euro 2012 delights all involved, the fans seem to spread an infectious joy the world over. Footballs and fun, explosions and cannons, branding as playful as the game itself.
CLIENT: Coca Cola
AGENCY : Attik UK
DIRECTOR: Julien Vallée & Karim Zariffa
ART DIRECTION : Julien Vallée & Karim Zariffa DOP : Jean-Philippe Bernier
SOUND DESIGN : Francis Dakin-CôtéMUSIC : Like Eliott Did (original by Gogol)EDIT & POST PRODUCTION : OttoblixPRODUCER : Jvallée Inc.ASSETS DESIGN : Robocut, Francis Dakin-Côté, Lea Behr, Christian Turmel