Coca-Cola Japan 2012 'Vending' campaign
- Coca-Cola Japan VendingTVC Teaser and end tag films
- Launch of one of the biggest activation campaigns in the history of Coca-Cola. We activated close to 1,000,000 Coca-Cola vending machines across Japan - turning them into virtual characters for consumers to collect and customize. The campaign is evolving over a mobile platform currently engaging more than 250,000 players - more to come over the course of the year as we push it into the social realm of user/character interactive content.