- Coca-Cola Advertising Campaign
College brief - 2nd year
Coca-Cola Campaign to promote two new flavours in the UK, Vanilla and Lemon.
Target Audience – 13-25 year olds.
The concept behind this campaign was not only to communicate the company’s core values but also to demonstrate that these new products are made from real lemons and real vanilla. I aimed to transmit glamour, fashion, modernism but at the same time truth, honesty, trust, happiness and creativity.
Software used: Photoshop and Illustrator CS5