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Bēhance

  • Co Bike
    "It's like company cars, but for bikes."
  • The majority of people living in metropolitan areas live only a few short miles from their work. Co Bike is a company that encourages people to bike to work by providing bikes to employees as long as they ride to work a certain number of times a month. In branding Co Bike, a lot of effort was put into making the company feel friendly and inviting, which would in turn make biking seem approachable and fun, as opposed to a daunting task. The logo itself was built around the shape of a bicycle chain and designed to feel slightly retro and environmentally friendly.