- Club De Futbol Monterrey
Advertising Campaign 2010
CFM is a successful professional soccer team based in Monterrey, Mexico with 3 championships and one of Mexico's most loyal fan base. The team was looking for an iconic loyalty campaign connecting the team with the city. The tag line ¨MONTERREY. IN LIFE . IN THE FIELD¨ summarizes the campaign's discourse gathering the club values into people's everyday life.