Club 23 is located on historic Church Street in Downtown Orlando, Florida. This was an extremely fun project, as the club had an existing website -- not to mention >5 years of marketing assets. Here, our main objective was to "tighten" the message, and accurately display 23's brand, UVP, and, overall, venue!
Over the course of this project, we were to develop a website with >15 pages, and the ability to easily expand as new promotions are released. This was 23's "jump" from traditional, print, advertising to online marketing. Realistically, 23 didn't allocate an Internet marketing budget in previous years.
So, why did 23 choose HEARD! Marketing? They fell in love with the process. Upon the first consultation, we met with 4 managers, and we encouraged the managers to have a "babble session." Here, everyone in the room talks about their vision of the website. At this point, HEARD! is a note taker. Within 15 minutes, we had a website workflow (and wish list). Within 45 minutes, we had a sketch of the site layout. From there...well, let's let the pictures speak for themselves...
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...a little old school, but it's effective! It all starts with pencil and paper.
Developing the CSS "blocks" or div tags with specific colors. We set the background colors so we can view the different components of the page.
We're getting there. Here, we added a spry horizontal navigation bar that is imbedded in the spry tabbed navigation bar. Thus, upon mouseover of the main navigation, the subnavigation spans horizontally across the page. Note: the picture is a php slideshow of the venue (5 slides).
Final shots -- close view of the header.
Zoom out a little...
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