- This was a commission by Timesquare Advertising to explore and develop the illustrations for a trade presenter done for a new Clover Cheese product. Clover was introducing their new individually wrapped slices of cheese to the trade market, and so the trade presenter has to communicate the unique selling points of the product. The concept was ‘The Best thing on Sliced Bread’ and the trade presenter became a little book with the history of the sandwich, ending with Clover IWS Cheese as the next best thing known to sandwiches.
Here are some of the illustrations done for the book.
- "The American inventor Otto Frederick Rohwedder of Davenport, Iowa, is considered the father of sliced bread. Way back in 1912, Otto started working on a machine to slice bread, but bakeries were reluctant to use it, concerned that sliced bread would go stale. It was not until 1928, when Otto created a machine that both sliced and wrapped bread, that sliced bread caught on – advertised as “the greatest forward step in the baking industry since bread was wrapped”. Since then, the phrase “the best thing since sliced bread,” has been used as a hyperbolic means of praising inventions."
- "John Montague, the fourth Earl of Sandwich, was an inveterate gambler who spent endless hours playing cards. He kept asking for bread, cheese and meat to sustain him in these epic bouts, but because he kept his cards in one hand (and obviously couldn’t put them down), he ‘sandwiched’ the meat and cheese between the bread and could thus eat with one hand and continue playing with the other. The other players saw the Earl’s invention and, impressed by the meal’s convenience, asked for the same food combination, calling it “Sandwich’s”."