Clorox Clean Tour
The team clean your house.
The team clean your house.
Client: Clorox
Idea: Have Clorox clean houses around the US.
Marketing Objective: Create brand loyalty among digital moms.
Target: Moms that are constantly involve with blogging and social communities and they wish they could have more time for themselves.
Media: Microsite and social media.
The houses are selected according to votes through social media and the actual microsite. First the mom register and submit her story of why he wants the team to clean her house and when the story with more votes is chosen as the winner. Every week the tour will travel to a different city and have a different winner so moms need to keep track of the tour. Moms can either submit their own story or submit a story about some else.
Idea: Have Clorox clean houses around the US.
Marketing Objective: Create brand loyalty among digital moms.
Target: Moms that are constantly involve with blogging and social communities and they wish they could have more time for themselves.
Media: Microsite and social media.
The houses are selected according to votes through social media and the actual microsite. First the mom register and submit her story of why he wants the team to clean her house and when the story with more votes is chosen as the winner. Every week the tour will travel to a different city and have a different winner so moms need to keep track of the tour. Moms can either submit their own story or submit a story about some else.
Clorox Clean Tour microsite: submit your story, vote for stories, check the winners and track the tour.
Web Banner: Color main website
Web Banner: Take over page.
Clorox Clean Tour facebook: this media tells mom what is the tour next stop so they can prepare.
Also it has an app that works exactly as the microsite.
Also it has an app that works exactly as the microsite.
Clorox Clean Tour Youtube: Every time the team cleans a house it will taped and use as advertising videos on YouTube and they will be shown on a screen at the grocery store cleaning aisle.
Clorox Wipes packages: customized tag that directs to the microsite.
