(a belgian start-up based in Brussels) ask me to renew there USB NFC Key. Indeed their first model was really big and the details wasn’t that good. They wanted to renew their product and get something smaller, with better finishes, and a very define manufacturing price but the key of the brief was iconic product.
I’ve started by looking at how the product works technically and how is it used, life of it, place it’s used.
Then, I’ve started the proper concept phase with couples of possible directions: brand new product identity, enhance the use, the branding etc. We choose to stick with the product ID they had but with some work on the ergonomy and the gesture you have when you use it.
The angle blue nose it the contact point. Two devices has to touch one another to get a good and quick information transfer.
The LED has become blue with a window to make sure everyone could easily see it.
We choose to use a blue PCB to really work on the bright identifical cyan blue.
The product is as small as possible which make it discreet and cute.
The clickey V2 has been thrown on the wild couples of time already and people really like it!