Frame is the most innovative, modular exhibition system on the market. The
system is assembled manually, without any tools and prior training.
commissioned by Clever Frame to create visual identity system that can be used
as an identity for their trade fair stands. The main task was to create
something dynamic, modern and bold yet with corporate feel. The chosen
solution was based on a merge of typography and photography of Clever Frame’s
palette was limited only to red combined with black&white photography. Due
to the modularity of the system, design solution appears in many variations of
composition and typography.