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Bēhance

Clearview Trail Farm

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  • Clearview Trail Farm
    Brand development including packaging
  • A branding campaign designed for Clearview Trail Farm. The primary goal was to reiterate to local consumers that Clearview Trail Farm is focused on the quality not quantity of their products. The advertising objective was validating the products as local by showing how they resemble authenticity and truthfulness to the brand. An identity system was design along with packaging labels, business material, and collateral that would effectively grab the attention of consumers and allow them to become interested in locally grown products of Missouri, while at the same time recognizing the “homestyle/country” feel of the brand.