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Cleanjet Detergent

  • Cleanjet Detergent
    Brand Cleanjet was made specially for men. It's the only one choice for men to keep cleanness of their clothes! Masculine product among the endless bog of feminine goods.

    Brief: He relates reverently to his appearance and his own style. He has a lot of business trips. He often flys. He has to look respectable and fresh. Slogan: Clean control.
  • design: Ann Moiseenko and Pavla Chuykina 
    advertising: Natalia Kuchumova and Pavla Chuykina
    3D: Lu Maslennikova
  • Resharpen plastic container with susteinable packaging: 50 sachets= 50 washes (all-purpose detergent). You can tear off some sachets and put them into the bag. Take as many as you need and your clothes will be clean in a trip! 
  • Soft package with dosed sachets for the resharpen plastic container
  • Big package of detergent- 2 kg.
    Product line consist of four solutions for various types of fabrics: color, black, white and wool. 
  • Shelftest. Point-of-sale advertising
  • Promotion action
  • Booklet
  • Advertisement in the press
  • Ambient Marketing.
    Sticker on the glassy foldaway doors. Sticker "Men with Cleanjet package" is plotted on the movable part of
    the door.
    Concept of this advertisement: he use Cleanjet and "All doors are opened for him. He is clean!
    He pass any Clean control"
  • Ambient Marketing. 
    Stickers on the moving staircase.
    Concept of this advertisement: Cleanjet can wash off any stains.
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