- Clayton Utz
- Clayton Utz is a top tier law firm who has both a diverse and blue-chip client base.
Their M&A team approached BTP to help develop their positioning as thought-leaders in the Corporate Advisory/M&A space. The in-house profiling activity became the foundation of a report distributed to clients and market participants. In response to competitive publications it was important to make the intimidating content accessible while emphasizing it’s place as a dependable benchmark.