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Claxton Projects

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  • Claxton Projects (
    Brand identity / Website / Stationery / Internal coms
  • What we were asked to do
    We were asked by Tom Claxton to develop a new identity for his already established Claxton Projects photography book review website. The main objective was to show the work to its best potential. This meant large images and a fluid and immersive user experience.

    Our process
    Tom Claxton runs the NYC office of Webber Represents. He also curates Claxton Projects - an online library of photographic books that Claxton has discovered and collected. Our idea was to create a set of bookshelves which can be browsed chronologically. Our aim was to create a very simple user interface. By using gesture / cursor navigation and a responsive layout we made the viewing experience as immersive and intuitive as possible. This focuses your attention on the content - and avoids any unnecessary distractions. The website build was in collaboration with:

    What we designed
    The project included a new logo design, suite of stationery and CMS website. The website can be viewed here: