The Georgetown University Student Association (GUSA) is the university student government organization which seeks to “serve as the voice of the undergraduate populace.” It comprises of two branches, the Executive and Senate, and every year there are elections to elect a new President and Vice-President to the GUSA Executive Branch. Clara Gustafson and Vail Kohnert-Yount are two GUSA Senators and rising seniors who decided to run for the presidency/vice-presidency under the slogan of “For Georgetown.” Should they win, Vail would be the first female GUSA Vice-President.
Prior to being asked to do their campaign logo, I made sure that I personally agreed with their policies and ideas. Both Clara and Vail are dedicated to social justice, the LGBTQ community, and environmental sustainability—among other things—and after a few meetings I decided that I support completely their aspirations as GUSA leaders and I wanted them to win. So with that, I can design with a safe conscience.
Pitch: Based on the slogan, “For Georgetown,” and the shape of the first letters of Clara and Vail’s names, the idea of the speech bubble emerged. GUSA seeks to be the “voice” of the student body, and so the speech bubble evoked representation of the different voices in the community. In addition, the speech bubble allowed for versatility in customization—one can fill anything in “For ________.” Thus the proposed design’s main feature, is malleability.