Ciudad Oculta_ This was a project I produced for my Typography 3 class at the Academy of Art University. The assignment was to design a paper promotion book for an existing paper line. The concept of the piece had to be strong. Along with the book, we were required to create a poster and a set of swatch cards. I chose to design for Lakepaper's New Ecology paperline. My work was inspired by Argentine slums, focusing on the people's ability to continue living in such meager conditions. The driving concept was that no matter how base or terrible life may be, it is beautiful.