To make branding City surf successful i needed the brand to represent the three main board sports of surf,skate and snow. However still have the city element to it .The choice of typography was key and therefore created a type face for both the city and surf, making the word 'city' look like graffiti. The use of polynesian tribal art was used to create a pattern within the logo which was then carried through within the branding. The reason the logo is set within a circle is because a circle represents a city on a map. the circle is also ment to look like a skate board wheel.