Currently, there is a prominent school of thought counting down the days to the so-called death of the newspaper. Yet there are still certain news publications flourishing. In this project we investigated the contribution that design can make to the newspaper, in an attempt to find and develop ways of making the transfer of knowledge through print more appropriate to current times, conditions and changing audiences.
City Press is the third biggest selling newspaper in South Africa and is specifically aimed at the so-called 'Black Diamonds', the country's black middle-class. The newspaper is distributed nationally and in neighbouring countries, including Botswana, Lesotho, Namibia and Swaziland.
- Since all Black Diamonds segments prefer magazines, I changed the format to tabloid size.
- There is a focus on local news, as the target market prefers things on a local level.
- Preference for topics revolving around financial information, career-related information, the future in general, the well-being of children, and community.
- Uncluttered and content-driven layout
- Look and feel that convey the idea of higher social status (a goal that would align neatly with the desires of many people, especially the black diamonds, to whom status is very important).
- Notes at the end of certain articles that direct the reader to the relevant online forums and blogs.
- Little info boxes
- Interesting quotes
- Memorable photographs
- More background information.
- Trend towards large pictures.
- Overall look and feel in the vein of publications such as Time Magazine and The Independent.