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Bēhance

City Mall 2009 Brand Campaign

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  • City Mall

    2009 Brand Campaign
  • An ATL campaign for City Mall, a Jordanian shopping and dining center. The idea of “Unleashing Your Passion” it was part of my teamwork in agency. For this campaign, I started by sketching the concept. Afterwards, I utilized stock images from the internet, photo shooting, and combining a 3D background from a 3D artist, then the final art work with Photoshop.
    Creative Director: Iyad Abu Alnaja
    Copy Writers: Sleem Faraj (Arabic) Amani Zawawi (English).
    Art Direction: Bana Salah, Mahmoud Alkhawaja