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Cisco Systems - Broadcast

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  • Cisco Systems
    Are You Ready?
  • Cisco Systems makes routers. Not too sexy, really. But when you consider how important routers are to the Internet, it gets a bit more interesting. So instead of talking about routers during Cisco‚Äôs first broadcast effort, we talked about what the Internet was going to mean to the future. During the campaign Cisco went from a relative unknown to the 15 th most recognized brand in the world.