- Circles Brand Development
Ground-up rebranding of the world's leading concierge service
- Circles is the leading global provider in concierge services. After being acquired by Sodexo, Circles partnered with M+B to brand the company and clarify their two lines of service. After creating a core set positioning language and brand assets, we developed a tagline, website, image library, animated graphic library, event property and presentation system. We also developed next-generation recommendations to implement as the brand evolved, including iPhone/iPad applications and interactive online tools for potential and current customers.