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CineAd 20th Anniversary

  • CineAd, 20th Anniversary


    CineAd was founded in 1991 as the advertising arm of Golden Screen Cinemas, the largest cinema chains in Malaysia. August 2011 is their 20th year being in business. To commemorate this bittersweet milestone, a celebration will be held along with the premier screening of Conan the Barbarian.

    Our task is to accentuate the 20th anniversary, with a video and other collaterals for the celebration.



    Ad Agency: Bates 141 Malaysia
    ECD: Ajay Bakhshi
    AD: Alvin Pak Chung Khay
    CW: Christopher Allan Lee
    Designer: Yow LihYi
    Producer: Sandra Duarte

    Motion/FX: Pixel Post, Meechain
    Sound: TwoAM
    VO: Joanna Bessey
  • Planning
  • Moodboard.
  • Final Edited Video
  • Played at designated halls,moments before the screening of Conan the Barbarian.
  • Invitation
  • Details on the flip side,"For viewing pleasure, open this side down."
  • The invitation is filled with (triangular) confetti.