Objective: communicate the launching of Falabella`s videogames e-commerce.
Challenge: chilean gamers buy LOTS of pirate games. To engage with them, we also hacked something.
Idea: we filmed two gamers sneaking into a cinema to play PS3 on the big screen.
Going viral: we uploaded the video to Youtube and seeded it in one forum (www.gamercl.com).
Impact: In 48 hours it reached +80.000 views. A gamer`s dream was born and all of them talked about it. Then, we made it real.
How? Launching the e-commerce with the promo "CINEGAMERS", which prize was the possibility of playing at the cinema with friends.
Results: We sold all the stock of original videogames in just one month and created a strong bond with chilean gamers. Read Less