Church’s Chicken, is a Quick Service Restaurant (QSR) based in Atlanta, GA that features freshly cooked, quality fried chicken at value prices.
We began an internal initiative to generate programs, products, and interactive campaigns for Church's. My main focus was to take existing products and/or packaging and find a new use which in turn would keep costs low and bring awareness to initiatives currently offered by Church's.
The Church's Kids Crew began with a new campaign logo, new packaging, web experience and character design. In collaboration with the team, I designed the kids crew brand and art directed the illustration each character and web interface design.
Character Illustrations by Esther Tham
Designs by Kelly Davidson