Church’s Chicken, is a Quick Service Restaurant (QSR) based in Atlanta, GA that features freshly cooked, quality fried chicken at value prices.
We began an internal initiative to generate programs, products, and interactive campaigns for Church's. My main focus was to take existing products and/or packaging and find a new use which in turn would keep costs low and bring awareness to initiatives currently offered by Church's.
With summer quickly approaching, I created a product that would allow customers to enjoy chicken in the perfect environment—the outdoors! The Picnic Pack contains a pre-determined meal deal, eating utensils and plates. With a secondary push on staying active with a hint of nostalgia, packs contain frisbees, kites and any toy that can be enjoyed by the whole family.
The Picnic Pack involved restructuring the Church's catering box. Contained in the box are 3 divider trays that hold various products. If desired, extra costs include re-skinning the box for special promotions.
An app showing patrons local green spaces near their Church's would be available. It contains maps and information on local parks, walking trails and area attractions. A cross promotion initiative involves discount coupons for local water and amusements parks where outside eating is encouraged.