Chupa Chups is globally well≠loved lollipop that offers a wide range of flavors for the smart and savvy consumers. The challenge of this project was to create an original packaging for a conceptual chocolate line which has never been in their product category. As the primary target audience are young adults from 14-24, a line of artisan chocolates with funny pop≠culture inspired names and eye≠catching wrappers were developed. Original patterns were made for specific flavor. A new, contemporary typeface KULT was designed to complete the visual appeal of the products as well.