There are thousands of individuals who collect watches. These watches vary in looks, but most importantly, color. Watch lovers pair their watches with their clothing and other accessories to show off their own personality through style.
Below you'll find an exploration into a concept product I came up with called the Chroma watch. The idea is simple – what if you could change your watch color to match any article of clothing? What if your entire watch collection was a single product. That's exactly what the Chroma watch does. Using touchscreen technology, you can quickly change the color scheme of your watch in seconds. But the face isn't everything. The Chroma watch is the simplest of watch designs, utilizing a clean, minimal approach to appeal to any designer, stylist, creatives and many others.
I hope you enjoy my thinking towards product design, branding, digital, copy writing, packaging and UI.
Thank you for looking!
Product overview and main physical features
Final logo. Colored tiles represent the vertical screen faces and the infinite colors to choose from. Type reflects the magnetic locking functionality of the watch band.
Black and white versions
In order: battery life, color selection, digital display, analog display, alarm and stop watch
Website exploration. These pages showcase the various product functions and sleek design.
Chroma watches include magnetic extenders that snap into place to fit any wrist.
Chroma charging stations are designed in the most simple ways, from how it charges to how it looks.
PEG batteries charge while you move for an extra boost.
Not everyone loves white. Gray and black bands add more variety while maintaining the minimal design.
How to change your Chroma's face color.
Packaging panels
Final packaging
Business cards
