Graphic Identity, Print, Web, and Product Design
Choice Academy is an organization I conceived for this project. They are a non-profit organization working to revolutionize how we allow education to spread and be taken advantage of, regardless of an individual’s place in society. By allowing inmates to more easily choose their studies and obtain an education, this program can help salvage the creativity, talent, and abilities of hundreds of thousands of people.
I designed a graphic identity for my organization and created pieces for every audience that is needed to make this organization strive. I created posters to raise awareness to the general public, brochures to convince educators to submit materials, notebooks and course catalogs for inmates to use, stationary sets for the inmate’s families to give moral support, and a website for the program to be used at the correctional facilities. An oragami fortune teller is also a part of Choice Academy’s identity, showing users that their future is in their hands and to encourage them in a lighthearted way.