Purpose: This project was to re-design an existing product package, using an alternative “mode of appeal”. Chocolove was initially a pathos based product. For the purpose of this project I re-designed it to be based on a logos mode of appeal.
I created two slogans for the new mode of appeal for the project:
"100% Guilt Free Chocolove"
"Guilt-free chocolate that tastes as good as it is for you"
Solution: I used this informative and logical mode of appeal to reinforce the health benefits of Chocolove chocolate in a fun, informative, eye catching way. Using the Logos mode of appeal and utilizing three dimensional space to create an informative and appealing chocolate packaging. On the right and left side of the bar rests the "100% guilt free" to reassure the shopper. The label that wraps around the bar leads directly into an informative infographic that simple enough to be understood by average customers. They then encounter the nutrition facts and health benefits. I believe that the health conscious shopper will not only pick up this packaging over the others but purchase it based on the benefits that I verified through research. As well as informative fun facts that now sit on the front of the packaging allowing for the benefits to reside in the back together.