Bisalta. Branding, logo refreshment & packaging design
Design development of the brand identity to bring a coherent and upscale positioning of the Bisalta brand.
Create a brand architecture to articulate & clarify the product’s unique selling proposition as a range, and positioning in relation to the competition.
New Bisalta’s identity is elegant, stylish and minimalistic with a hint of art nouveau. The elegance and “tenderness” of a cursive font used on the first version of the logo, are now summarized as a graphic sign that, with its soft curves and harmony, reminds the typical sweet pastry decorations.