- Zvečevo chocolates 03
Mikado - second version
- This is the other version of Mikado packaging which is completely graphic, with patterns and vector illustration of chocolate's main flavor. This solution is very unalike from the other packagings that are sold in Croatia, which was my first intention, to distinguish from the competitor products. Even though these kind of graphic or typographic solutions are modern, here in Croatia, they are more than rare.Design of these packagings is based on vector illustrations which are very simplified display of chocolate's ingredients. Classic, Premium and Bitter differ from each other with background colors and with gold stamping.In this version, logo only has its typographic version (because the pattern is dominant) and other typography that is used, is the same as in previous solution, to maintain and show tradition of Zvečevo's chocolates.
- This was also part of the previous pitch project at McCann Zagreb.