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  • Chintamani Reloaded
  • During my college days when I was doing graduation there was a popular ad campaign on Radio, TV & newspaper by ICICI Prudential Life Insurance. It was called "Chintamani". After so many years I had forgotten about that Chintamani character until they contacted me to recreate it for their new campaign. They had radio jingle "chintamani chintamani Chintaaamani" which began to chant in mind again.

    I was excited to create the character. But the only problem was the client had very restricted colors for the character and the background, which was very tough to understand. I couldn't make it colorful with props around it as the client had asked me to keep the background as clean and empty as possible. I did many illustrations for ads and also created image bank for different purposes. I tried my best to finish the illustrations in detail with the critical deadline.