CHINAMAYA MISSION REBRAND
ROLE
Brand Designer
PROJECT
Chinmaya Mission, an organisation dedicated to preserving ancient Indian scriptures and teachings, sought to rejuvenate its brand.
Chinmaya Mission, an organisation dedicated to preserving ancient Indian scriptures and teachings, sought to rejuvenate its brand.
CHALLENGE
To create a brand, balancing reverence for tradition and rich heritage with a fresh, engaging appeal for a contemporary audience.
To create a brand, balancing reverence for tradition and rich heritage with a fresh, engaging appeal for a contemporary audience.
SOLUTION
The final result was a harmonious blend of ancient wisdom and contemporary expression, inspiring seekers worldwide. We incorporated the founder’s signature into the new logo and crafted a dynamic and mystical brand personality inviting introspection and growth. The comprehensive branding guidelines, ensued consistency across collateral including flyers, posters and visual designs for the launch of their new website.
