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Bēhance

  • Unused brand identity proposal for jewellery label from Denmark. 
     
    Their concept is to identify the ‘key unique feature’ or character of a leaf or other plant part (outline shape, veining, edge details, etc) and design the jewellery that will best highlight that essence. Chimera's jewellery has been based on Danish/Scandinavian trees and plants that have a special significance or association, either due to history / tradition or because people associate them strongly with one particular season. Chimera's production methods which seek to keep the final product completely true to the original form of the leaf or plant part.