Chilled Creamy Oats
That project was done for the D&AD packaging briefing for the brand Quaker Oats. The objective was to create a packaging for Chilled Creamy Oats that have four different tastes. We had to communicate "great taste without being an indulgent dessert to young women looking for a truly delicious healthy snack."
In order to create the concept, the name of the product “Chilled Creamy Oats” has been changed to Creamy ChillOat. ChillOat is an informal english term that means realx. According to the concept the fruits are in different relaxing situations. Also the background colours of the landscapes match with the fruit colours to make it look a more delightful product.