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Bēhance

Chili good food

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  • Based completely on the consumers love of chili based products, it aims to stand out on the shelf as an innovative and desirable product. The logo was designed with, quite literally chili at it’s heart. With its soothing yet equally hot green exterior. The design of the package is less conventional than most food products. Remove the sleeve to reveal three separate interlocking boxes. Each can be broken off to use separately, the tabs will not tear however, so the consumer can re-attach them if they wish. Everything is printed directly on to 100% recyclable card, which is roughly 300gsm in weight. This not only means it will appeal to the ever growing eco-friendly market, but aesthetically gives the package a fantastic organic feel.

  • Logo Development: