Children's Hospital & Medical of Omaha is based on the commitment that no child in need of medical care would be turned away due to an inability to pay. Today, families from across the midwest region and beyond seek the experience and expertise of Children's Hospital & Medical Center, and the hospital staff responds by providing care to more than 250,000 children each year. In 2008, Children's Hospital & Medical Center embarked on a brand change throughout its network of physician medical offices and the central hospital. ASI was selected to be the long-term turn-key solution partner to implement the change for all of the locations. In addition, in 2010, Children’s expanded its main campus by adding a new five-story Children’s Specialty Pediatric Center along with a three-story underground parking structure, which was designed by the architectural firm HDR, Inc.
About the Solution
In addition to providing interior signage, ASI provided a comprehensive exterior signage and wayfinding solution for the hospital. Not only did the expansion and brand change require a new signage design solution, the new construction efforts created major challenges to the traffic flow and it transformed the landscaping and the layout of the master-planned campus. These changes meant that ASI would need to evaluate and update the wayfinding plan to ensure patients, visitors and staff entering the campus would be able to find their way to the right place at the right time as efficiently as possible.
The finished custom exterior design solution integrates curves and soft, friendly colors as well as the hospital’s new brand identity into each sign. The custom exterior directional monoliths are internally illuminated to ensure the important wayfinding information can be visible day or night, and the curved panels and layering effectively complements the architectural design of the hospital. The custom dimensional logo on the top façade of the building acts a beacon to guide people to the facility from miles away while the ground level dimensional logo at the main entrance welcomes anxious parents and children into the hospital entrance. The complement solution successfully merges brand identity, wayfinding and architectural features which allows the medical staff to focus on care giving and leave the requests for directions behind.
Dimensional Letters and Logos
Custom Exterior SignagePacific Interior™, Modular Curved-Face System
Dynamic Digital Signage
Donor Recognition Signage