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Bēhance

Chief Card logo & card design

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  • CHIEF CARD
    SWISS PLASTIC CARD
    LOGO AND CARD DESIGN
  • Designer — Alexander Dashutin
  • Task: to create a destinctive Swiss plastic card.

    Solution: Switzerland is famous for its superb banking service over the centuries. Therefore the "Swiss look" became a key concept. 
  • The Swiss cross made of two stylized "C's"
  • Guilloché — a pattern, which is widely used on banknotes and securities 
    to protect them against forged copies, — conveys the highest level of credibility 
    and looks quite elegant at the same time. 
  • Plus conveys financial prosperity.