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Chick-fil-A Craveable Classics

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  •  Using the power of nostalgia
    Chick-fil-A craveable classics  branding
  • Made everyday with fresh ingredients, it is unfortunate that Chick-fil-A’s classic lemonade and sweet tea often goes unnoticed. Focusing on Chick-fil-A’s emphasis on family values, the strategy plays on highlighting memories of days spent with loved ones through references to family photos and homely patterns. The stimulation of memories in turn evokes cravings for the products while drawing references to the traditional use of real ingredients.

    This was accomplished with a group of 5 other graphic designers under my artistic direction.