McCann Erickson NY approached Hush as a digital partner for a dynamic flash site that communicated with a digital billboard in Times Square. Chicco Times Square allows visitors to capture and upload their child saying "Kee-Ko" and share it with the world. Once approved, a community votes for winners that get featured on the big screen in Times Square!
While I worked on all things digital, another group of creatives worked on offline animation. Working at a small production company allowed me to wear many hats. I developed wireframes, user experience documentation, as well as all design duties.
Agency: McCann Erickson NYIllustration: Andrew Bannecker Digital Partner / Production: Hush Hush Digital Team: Creative Director / Hush Partner: David Schwarz / Erik Karasyk Director of Interactive: Tim Nolan Art Director / Designer: Jen Lu Creative Technologist: Will Olbrys / Nick Kircos Producer: Jenn Mann
Favorite babies are shown on a 11 panel billboard in Times Square. A photo of the baby is taken and posted on the site.